As a keen musical and festival fan, I was excited to attend the launch event held at The Bowdon Rooms, Bowdon, Altrincham to hear about a brand-new music festival coming to the local area. This world-class music festival will be celebrating the very best of British and will be staged at Ashley Hall & Showground in Cheshire on the 5th, 6th and 7th of July 2024, a mile away from the picturesque village of Hale. This family friendly event already has a top-class line up of acts that include Scouting For Girls, The Feeling, Kim Wilde, Reef, Toploader, Paul Young, Fleur East, Tom Bailey of the Thompson Twins, Heather Small, Cast, Starsailor, Dodgy, Lottery Winners, Nik Kershaw, Hot Chocolate and Tunde Baiyewu from The Lighthouse Family. The packed programme also features sets from Cassidy Janson, Chris Helme from The Seahorses, Johnny Hates Jazz, Matt Ford’s Big Band, a DJ set from Mike Joyce from The Smiths, Neeve Zahra, Owen Paul, Sonia, String Infusion, The Bluetones, The Boo Radleys, The Christians, The South, The Real Thing, and T’Pau.
The full programme and running order will be announced in the Autumn when festival tickets go on sale. Festivalgoers can register their interest now by signing up through the event website at The Brit Fest to receive the latest updates, with opportunities to win tickets and hospitality packages. There is also the opportunity to show interest in volunteering at the event and you can fill in an online sign-up form. As a volunteer myself, I know only too well, volunteering can be a wonderful way to meet new and like-minded people who in this instance would not only share a passion for music but also in giving back to the community. That community spirit is something Olivier-nominated brothers Anthony and Edward Prophet are very vocal about when highlighting the festival. The effervescent brothers are the team behind The Bowdon Rooms, and have spent over a year on plans for The Brit Fest and are incredibly enthusiastic and passionate about bringing together people who also have a passion for live music, fresh air and that community spirit.
In addition to all the incredible music acts, the family-friendly event will celebrate an entire weekend of British culture, fun activities, the arts, fashion, food and drink, and classic cars. Families will definitely be kept entertained spanning the 100-acre site. Attractions will include a vintage fairground, white knuckle rides, free family cinema, woodcraft and whittling, food and drinks festival, artisan market, garden party, festival village green, wellness in the wild with yoga, as well as the chance to meet Team GB athletes and the Extreme Mountain Bike Show.
Tickets for the festival will include day passes for children and adults, weekend passes, VIP tickets and hospitality packages. Again, full details will be announced when tickets go on sale. The Prophet brothers Anthony and Edward and the Brit Fest Cheshire organisers commented,
“We are thrilled to officially reveal plans for The Brit Fest Cheshire 2024 – which promises to be the biggest festival this part of Cheshire has seen. The Brit Fest Cheshire will celebrate not just music but the very best of British culture, cars, food and drink, fashion, the arts, and some of the most renowned musical entertainment from these shores. The appetite for once again coming together and celebrating has never been stronger, so we want to use this opportunity to gather and shine a spotlight on the amazing talent we have in this country.
The event will have a strong charity and community focus, and we are working hard with partners to make sure the festival can be as carbon neutral as possible by developing an offsetting programme. We will announce more details as we head towards the event. We are excited to welcome festivalgoers to Cheshire, and hope they embrace the event and take the opportunity to join us for a fabulous weekend with their family and friends.”
Greatest Hits Radio presenters Jenny Powell and Mike Toolan, who launched the event in Bowdon, added: “What a real honour to officially announce the staggering line-up of live artists and festival bursting with family fun coming to Cheshire in summer 2024 – just wow! We’re already counting down until that sunny weekend in July next year when we can get up on that stage at Ashley Hall and introduce this incredible line-up of live performers to an excited crowd of festivalgoers. And not forgetting the huge programme of family fun and activities to celebrate and showcase everything that is just the best about Britain. We’ll see you there.”
Reportage - Mary Fogg
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